What to Say on Your Services Page (Even if You’re Not a Writer)
Table of Contents
Introduction
Why Your Services Page Matters for Local SEO
Proof Point: The Digital Gap in Trades
What to Include on Your Services Page
Bonus Tip: Let AI Do the Writing
Final Thought from a Local Pro
Introduction
If you own a service-based business in Ontario—plumbing, HVAC, electrical, landscaping—your Services page is one of the most important parts of your website.
It’s also the most neglected.
Too often, trades websites in the 519 area code feature generic blurbs, missing service lists, or confusing language. That costs real leads.
Here’s how to write (or re-write) a Services page that actually works—even if writing isn’t your thing.
Why Your Services Page Matters for Local SEO
Your Services page helps Google understand:
What you do
Where you do it
And whether you're relevant to the searcher
But here’s the issue: 84% of rural/small-town Ontario businesses made zero online sales in 2024 (Statistics Canada). Many still believe having a website is enough—without realizing that what’s written on it matters most.
If your Services page doesn’t include:
Local city or township names (519Web serves Grey, Bruce, Huron, Perth Counties)
Specific job names (e.g., sump pump installs, panel upgrades - use the language your customers search with)
Clear calls-to-action
... you’re invisible to local search. (just like a billboard in a desert!)
Proof Point: The Digital Gap in Trades
Ontario has over 500,000 small businesses. With 71% in the service sector, that’s 355,000 service pros competing for work.
Yet most local competitors:
Don’t have SEO-optimized pages
Think a website costs $5K+ (Reddit agrees)
Don’t show up for town-specific searches like “plumber in Clinton” or “electrician in Port Elgin.”
The opportunity is wide open—especially in the 519 area.
What to Include on Your Services Page
Even if you're not a copywriter, this structure works:
1. Clear Opening Statement
"We provide licensed, insured plumbing (add your industry) services across Huron, Perth, Grey and Bruce Counties."
2. Bullet List of Core Services
Drain cleaning
Toilet installs
Hot water tank replacements
Be specific. Use the words your customers search for.
3. Local Keywords
"Serving homeowners and small businesses in Kincardine, Goderich, Walkerton, Clinton, Port Elgin and beyond."
4. Trust Signals (E-E-A-T)
Mention certifications
Include review quotes
Link to your Google Business Profile
5. Strong Call-to-Action
"Ready for a fast, local quote? Call us now or book online."
Bonus Tip: Let AI Do the Writing
Still staring at a blank screen? Use our $27 Brand Voice Booster Pack to get the words flowing.
Inside, you’ll get:
Templates for homepage and service pages
10 plug-and-play CTA examples
About Page builder + social bio prompts
BONUS AI Prompt: Paste (or attach) your brand voice booster document and this Bonus Prompt into ChatGPT and get Your Homepage, About, Services & Contact Pages Written for You Instantly.
🚀 Regularly $197, now just $27 for a limited time.
Final Thought from a Local Pro
Most tradespeople in Ontario are running amazing businesses. But their websites say otherwise.
Fixing your Services page is the fastest way to build trust, improve local SEO, and stand out in a competitive market.
You don’t need a writer. You need the right tools.
📅 Get the AI Brand Voice Booster Pack for $27 and get AI help to write your Services page today.
