Digital Dynamo Blog

Deborah’s

Our Articles Highlight the Dynamic World of Digital Marketing and Innovation

AI Tools and Resources, Rebranding, Brand Voice Deborah Clarke AI Tools and Resources, Rebranding, Brand Voice Deborah Clarke

The 3 Most Costly Website Mistakes Ontario Plumbers Make (And How to Fix Them in a Weekend)

Most Ontario plumbers don’t realize their website is silently turning away ideal customers. Whether it’s unclear messaging, missing trust signals, or poor mobile experience—these simple mistakes are costing you real leads. The good news? You can fix all three in a weekend. This free download shows you exactly what to change (and how), without needing to hire a tech wizard.

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Local SEO, Rebranding, Embracing Change Deborah Clarke Local SEO, Rebranding, Embracing Change Deborah Clarke

Embracing Change: Why the 6-Year Mark is the Ideal Time for Business Rebranding

Inspired by the idea that leaders should make strategic shifts approximately every six years, we embarked on a transformative journey—a rebrand that not only revitalizes our image but also aligns with the evolving landscape of digital marketing.

This article delves into ‘why now’ was the perfect time for us to rebrand and why it might be the right time for other service businesses to consider a similar evolution.

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AI Tools and Resources, Local SEO, Rebranding Deborah Clarke AI Tools and Resources, Local SEO, Rebranding Deborah Clarke

WordPress vs Squarespace for Service-Based Businesses: Insights and Canadian Price Comparisons from 519Web

As the owner of 519Web and an experienced web designer, I've thoroughly explored both Squarespace and WordPress to determine the best platform for service-based businesses. While many of these businesses may integrate a blog for content marketing and SEO, the primary focus is on creating a robust, custom site that effectively represents their services

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Local SEO, AEO Deborah Clarke Local SEO, AEO Deborah Clarke

Optimizing for the Future: Integrating AEO and SEO for Enhanced Web Searches

The way people search for information online is transforming, driven by the rise of AI assistants and voice-activated technologies. This shift is redefining how your potential customers interact with your content.

As a small business owner, you may already know the significance of Search Engine Optimization (SEO) in driving traffic to your website, but there’s a new player in town: Ask Engine Optimization (AEO).

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