Introducing the BRAND VOICE SERIES for Ontario Plumbers

Written By Deborah Clarke

Because your website should work as hard as you do.

When my 88-year-old dad looked at my website and said:

“It’s kind of complicating, isn’t it?” 👴

… I knew I had some work to do.

Not just on my own site—but on how we talk about ourselves as service-based businesses. Because the truth is, most plumbers, electricians, and local trades are amazing at what they do—but their websites just don’t reflect that.

 

That moment sparked the creation of the BRAND VOICE SERIES—a growing set of DIY tools designed to help Ontario plumbers and other service business owners fix their messaging, sharpen their voice, and start showing up online the way they do in real life: trustworthy, confident, and local.

 

So What Is the Brand Voice Series?

The BRAND VOICE SERIES is a 3-part toolkit that helps you:

  • Audit your website and fix the common mistakes

  • Find and define your business’s unique brand voice

  • Write better, clearer website copy using AI + our proven frameworks

It was built specifically for service-based business owners in Ontario who want to improve their online presence—but don’t want to spend thousands on a copywriter or agency.

 

Whether you're DIY-ing your site or hiring someone to build it, these tools give you a strong foundation that makes everything else easier.

 

✅ Here’s What’s Inside the Series (So Far)

 

1. Ontario Plumber Website Checklist (Free)

Is your website quietly costing you leads?

This simple, 1-page PDF walks you through the 7 biggest mistakes we see on plumbing websites—and how to fix them in one weekend. No jargon, no fluff.

✅ Mobile layout?
✅ Clear calls to action?
✅ Local trust signals?
Check, check, check.

👉 Download the Checklist (it’s free!)

 

2. Brand Voice Kit for Ontario Plumbers (Free)

Your business isn’t generic—so why does your website sound that way?

This interactive Google Doc helps you find your business’s true voice - you will end up with a Brand Voice Guideline that you can use to write stronger communications throughout the company. Use it for onboarding new employees. Use it anytime you ask ChatGPT to write something on behalf of the company. You’ll have more personable communications, better CTAs, and more persuasive service descriptions.

BONUS: Includes a ChatGPT prompt to generate personalized BRAND VOICE GUIDELINES for your business.

👉 Download and Make a Copy of the Kit! (it’s free)

 

3. Brand Voice Booster Pack (Paid - $27)

Want your homepage, About, Services, and Contact pages 90% done in under an hour?

This premium DIY pack gives you similar templates and copy frameworks we use in $2,000 branding projects - for a fraction of the price.

What’s inside:

  • Plug-and-play headlines & CTAs (call to action)

  • About Page Builder

  • Social bios for Google & social media

  • Website Voice Audit

  • BONUS: AI-powered writing prompt for full site content

👉 Grab the Booster Pack

 

Why This Matters (Especially for Ontario Plumbers)

Let’s face it—your competition isn’t always the best plumber in town. It’s often the best-presented plumber online. The one who shows up in search, looks trustworthy, and makes it easy for customers to say yes.

We created the BRAND VOICE SERIES to help level the playing field—giving you the tools to compete and win, even if you're not a techie or marketer.

And yes—we’re proud to say Google has started taking notice. As of June 2025, our blog post on “The 3 Most Costly Website Mistakes Ontario Plumbers Make” is ranking in the top results in Google’s AI answers. 🚀

See “3 Website Mistakes Ontario Plumbers Must Fix Fast - 519Web” … that’s us!!

This means your competitors are already reading our advice.
Let’s make sure your business is the one your customers find and choose next.

 

Built for Plumbers. Built for Growth.

Right now, this series is focused on Ontario plumbers—but we’re already expanding it to serve other trades and service businesses across the province.

Whether you're in HVAC, electrical, lawn care, real estate, or renovation—we’ll have a voice kit and website tool for your business soon.

Because great work deserves to be seen—and websites should help, not hurt.

 

Ready to Build a Website That Works 24/7?

Start where you are:

  • Download the checklist

  • Define your brand voice

  • Then boost your copy with the $27 DIY Brand Booster pack (super discounted for a limited time)

  • And when you're ready for the full brand transformation? Check out the $997 BRANDfocus Method where we do a full analysis and present a complete implementation plan for your business and brand. Then if you like – we’ll do it all for you, in short time too!

 

👉 Explore all three tools here:
519web.com/digital-downloads/Brand-Voice

 

Let’s make your brand voice as strong as your work.

Deborah

Deborah Clarke
Founder of 519Web
SMART BRANDS. SMART WEBSITES. (that work as hard as you do)

Deborah Clarke

I'm a pretty lucky (and very grateful) person.

3Things I’ve always been told:

* that I'm lucky,

• that I'm always ahead of the curve, and

• that I have the perfect job.

And you know what? I believe them!

I’m just a Canadian girl who has owned a start-up digital marketing agency, for six years. I’m rebranding my agency this year … after all it’s been six years … and it’s a big shift. Until now all of our websites have been WordPress sites, and I’m making a Shift to Squarespace. Eager to be an affiliate of Squarespace and to offer all of their integrated services to my clients. We are a full service BRAND to BUILD and BEYOND agency. Stay tuned … and watch us grow.

https://519web.com
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The 3 Most Costly Website Mistakes Ontario Plumbers Make (And How to Fix Them in a Weekend)