The 3 Most Costly Website Mistakes Ontario Plumbers Make (And How to Fix Them in a Weekend)
Your phone isn’t ringing as much as it should. You're doing great work, your crew is solid, your customers are happy—but your website? It might be quietly costing you jobs.
If you're an Ontario plumber relying on word-of-mouth and referrals to keep your phone ringing, your website might be quietly costing you thousands. Most plumbing websites in Grey, Bruce, Huron, and Perth Counties aren't doing what they’re supposed to … bringing in local leads.
As someone who works with Ontario trades and specifically service-based businesses every day, I see the same issues show up again and again on plumbing websites.
The good news? These common mistakes are surprisingly easy to fix.
Here are the top 3 most expensive mistakes I see (plus how to fix them—without hiring a tech wizard or spending all weekend buried in your site).
Mistake #1: Your Homepage Talks About You, Not Their Problem
Plumbers often list qualifications, certifications, and years in business at the top of their homepage. But your customer is thinking:
“Can you fix my problem quickly, affordably, and without making a mess?”
Fix: Rewrite your first headline to answer this question directly.
Example: “Fast, Affordable Plumbing in Kincardine — We’re at Your Door in 24 Hours or Less.”
That one line builds trust, positions your value, and gives them a reason to keep reading.
Mistake #2: No Phone Number at the Top
This one’s huge. If someone’s in a plumbing emergency, they’re not scrolling — they’re scanning.
Fix: Add a big, bold phone number in the top right corner of your website and on mobile view, include a one-tap “Call Now” button.
Mistake #3: No Proof You’re Trustworthy
People don’t trust websites — they trust other people. If your site doesn’t have:
Real testimonials
Photos of you or your team
Local service area mentions
... then you're relying on blind faith.
Fix:
Add 2–3 reviews from Google, Facebook, or direct client quotes
Include photos of your team in branded shirts or trucks
Mention the towns you serve: “Trusted by homeowners in Kincardine, Ripley, and Tiverton.”
Want the Full Fix-It List?
Download the Plumber Website Tune-Up Checklist
This 1-page cheat sheet walks you through the exact steps to turn your website into a lead-generating machine — even if you’re not tech-savvy.
✅ Quick to scan
✅ No jargon
✅ Includes example headlines, layout tips, and a mobile checklist
🔽
[Instant Access to the Free Plumber Website Tune-Up Checklist ]
(We’ll also send it to your email so you can refer back to it any time.)
Bonus: If you check “YES” in the box above you’ll also get a sneak peek at your AI-Powered Brand Voice Blueprint; finish with a customized Brand Voice Guideline of how your business should sound online (and how to make it sound like the authority in your town).
