Instyle Hair Studio, Kincardine, Ontario

BRANDfocus OBJECTIVES

We met back in 2020. Owner, Shawna Small, had a successful hair studio with 8 hair stylists working out of InStyle. While she was an early adopter for social media posts, she didn’t have a website or much of an online presence.

Then COVID hit … and her appointment book, typically filled with regular customers was empty. It was a daunting time for anyone in the ‘service’ business.

• We built a website for Instyle Hair Studio to launch alongside her renovated studio.

• Given 50% of their clientele is male, we established a brand suitable for men and women.

• We developed brand guidelines, with colours, fonts, and fun, positive brand voice.

• We helped her to establish a Google Business Profile - and Wow! The results have been amazing!

• We took over her social media posting to FB, IG and her new Google Business Profile

• Her local SEO has been established most often #1 in Google Searches, thanks to successful review and customer appreciation campaigns.

Thank you Shawna! It’s a pleasure working with you!

Deb.